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???POLYPHONY

「复调 POLYPHONY」 是一家北京三里屯的商店,一个将古典音乐带来的距离感转化为参与感的多元素终极体验中心。

释义。清晰的意象:新旧、加减、干净。一般来说,无衬线体是新,黑体、圆体; 衬线体是旧,宋体、楷体;对于黑胶来说,宋体压不住,楷体适合,但试写之后,发现楷体笔触痕迹太重,不整齐干净; 所以对楷体做了改动,把笔触弱化,把倾斜的横竖摆正。英文则用无衬线体,但英文太过单薄,似乎附属于中文,统一但不够独立。 图标从英文名称 “Polyphony” 中来,其中恰巧有两个“P”,暗合这个词的含义。所以用简约的形式得出,以平衡中英文的份量。 如此,则汉字与英文、图标形成统一而又独立的组合。 加减则在汉字中稍做手脚。字体内笔画的变动,我个人坚持的原则是,来自书写。因只有书写带来的变化才是独特但自然的。 Polyphony is a classical music vinyl store in Beijing with modern style.
Inspiration. An idea comes up which is about new and old, addition and subtraction, clean and order. In general, san-serif is new, such as Hei and round; serif is old, such as Kai and Song. But Song is weak to afford the vinyl record, so I choose Kai. Then I wrote the characters by Chinese brush, and found out the strokes of Kai has too much writing trail, not clean. So I modified the oblique strokes to vertical and horizontal ones. English logotype is san-serif. The graphic is double "P" coming from the name "polyphony". I believe that changing the strokes of Chinese characters must be inspired by handwriting, because only the changing from handwriting is unique and natural.
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