When discussing limousine marketing in general, and customer retention specifically, consider the following facts:
- It’s cheaper to retain existing customers than it is to acquire new ones.
- Eighty percent of your business comes from 20 percent of your customer base.
- The best new business is referral business.
Understanding what your limousine customers think about your limousine company and the quality of your limousine services, and giving those customers a reason to come back repeatedly are critical to the success of your limousine marketing program and client retention, especially as your geographic and niche markets become more competitive.
You also have to consider the evolving ways your customers want to work with you, as more and more channels become available to them – mobile apps, online booking tools, social media or even the more traditional telephone calls, faxes and emails.
Two of the most important, yet overlooked, aspects of customer retention are understanding how your customers perceive their experience with you and rewarding customer loyalty.
Luxe Design’s team of limousine marketing and branding experts understand how important customer retention programs can be to a limousine marketing program. At the same time, we are also aware that the nature of limousine operations often make it difficult to achieve an effective limousine customer retention program, let alone maintain it over the long haul without the assistance of dedicated limousine marketing professionals.
To close this gap, Luxe Design has developed two automated limousine marketing programs designed to get the information you need to truly understand your customers and their behavior, and to reward loyalty. RearViews™ and LoyalRiders™.
When you treat your customers well and give them rewards through a carefully crafted loyalty program in exchange for providing you with repeat business as well as promising leads, you can exponentially build your business and gain more market share from your competitors. Such "word of mouth" limousine marketing is vital for expanding your operations and markets, and ensures that you can grow your limousine company on the foundation of a solid, loyal customer base.